ADVANCED: What Pages Are Converting the Best?

We can't really disclose specific client's landing pages.  So, here's an overview of what we've observed in broad strokes to give you an idea of what kind of web sites turn into long term repeat advertisers:

OPTIMIZING marketing funnels on a traffic-by-traffic basis is super important.

BACK-ENDS are super important.


Here's a simple formula to think of:

MF + SF = $

Marketing Funnel + Sales Funnel = Money

Or even better...

OMF + PSF = LTS

Optimized Marketing Funnel + Profitable Sales Funnel = Long Term Success

"Marketing Funnel" is everything leading up to the sale. It needs to be optimized on a traffic by traffic basis.

If the traffic is coming from *email lists* - then making sure people have a way to opt in to YOUR FUNNEL makes a ton of sense.

If the traffic is coming from *Facebook* - then making sure you have a way to communicate with people via FB makes a ton of sense, too, right?

And so on ...

Once they get past whatever the marketing funnel is, honestly we've seen every sales funnel under the sun *succeed* and even more *fail*.

A) We've seen automated biz op funnels succeed for a long time. (This is sites like MOBE, Empower Network, Internet Lifestyle Network, Big Idea Mastermind, etc.)

B) We've seen people doing low end $17 offers on the front end with decent upsells succeed...

C) We've even had LIVE WEBINARS selling $497 products succeed. 

This is just three examples -- We've seen probably a dozen different business models THIS YEAR ALONE that have done well enough to create happy repeat advertisers.


Let's break down the backend on the three above:

A) Many automated biz op funnels have a HUGE back-end though. There are tons of upsells already in place to make money on down the road and a freakin' machine that sells it.

B) The advertisers with low end offers have many other ways to make money in the back end as well. They sell hosting, merchant accounts, give the leads to phone rooms, email them regularly with affiliate products, etc. The backend here is both internal and external and they usually have 5 or more ways of making money on each customer within the first 15 days.

C) This one just goes straight for the high end sale ... they may have more stuff that they sell to the opt-ins down the road - but if they don't make the webinar convert, they can't keep investing money on advertising.