What's a Capture Page, Lead Page, Squeeze Page?

These are all terms that can be used to describe the same thing:

  • Lead Page
  • Capture Page
  • Lead Capture Page
  • Squeeze Page
  • Opt-In Page

You may also hear the term "Landing Page" used as well - however, this page is more generic and could mean any type of landing page.
The above terms are used to describe a page that a prospective customer can essentially raise their hand and say "YES, I might be interested in what you have to offer." They do this by giving you their email address and (usually) their first name ... and sometimes more info.
Therefore, the page will have a way for the person to "opt in" to your mailing list. Usually, there will be an image or video on this page as well as compelling copy (words) that gets the person interested enough to raise their hand and opt-in.

We also recommend that you watch the videos in this help section entitled "Best BizOp Landing Pages" for further info on this topic.

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