IM vs BizOp Niche - What's the difference?

BizOp is our "Business Opportunity Seekers" lists ... people interested in making money -- some how, some way. We find these lists to be very new to the idea of making money online and very interested in the simplest of money making schemes.

Internet Marketing (or IM), however, is filled with people that are more experienced. They already know how they're trying to make money -  and it's with some sort of online venture. They are now at the stage where they're looking for ways to get traffic to their existing site, how to improve conversions, how to attract affiliates, etc.